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Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. Kindle Edition Verified Purchase. I am an online marketer and advertiser and I must say that what I learned in this book is much more valuable than what I have read from any related book over the past few months. The techniques are all so powerful while still retaining simplicity, making them easy to execute. I think that the majority of information in this book could be used by anyone regardless of their profession or background and experience.

It's really refreshing to read a book that comes from a viewpoint that is realistic, building upon the fact that people are usually really busy during these times and to keep that sharp determined mindset and drive requires motivation in order to target an audience and gain referrals. There's so much quality information built upon a solid foundation throughout this entire read, I really learned an incredible amount; you can tell that the author really knows what he's talking about and I'm very grateful that he shared some of his knowledge - it's definitely going to help my business ventures a great deal.

One person found this helpful. Well written and nicely done. If you are looking to increase your business, this book will show you how to create the connections and relationships that will keep your sales going far into the future!

Leads To Referrals: Timothy M. Houston: Books

Very impressed with this book. It's simple yet profound. The author writes very clearly which is a great and makes his know-how on how to generate more referrals very accessible. As a small business owner, I am constantly seeking new ways to generate new business, and this professionally written book helps to separate the myths from the reality of generating more business from referrals.

The main point of the book is about implementing simple and effective referral marketing and generating strategies, tactics, and techniques to captivate, motivate, activate, nurture, reward, and retain those people in your various networks to provide you with qualified referrals. The author delivers some excellent tips and strategies on how to maintain an effect system of creating referrals and generating business. This is really a top notch and innovative book. Highly recommended for salespeople, entrepreneurs and marketers.

I was blown away by the content and value of this book. There are many tools that will help anyone in business to improve their effectiveness, their productivity and their profitability. Tim Houston has captured what many entrepreneurs will see as a game changer! I especially enjoyed the section that spoke of turning the idle time that some spend in coffee shops into a gold mine of referrals.

I plan on using several of the techniques but will start in the coffee shop.

Referrals: Your Untapped Source for Generating Leads

This book is the kind that will be used as a reference guide and referred to over and over again. Do yourself a favor and buy this book today. See all 4 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. Set up a giveaway. There's a problem loading this menu right now.

Learn more about Amazon Prime. Keep these tips in mind when combining content and referral marketing strategies to help increase both leads and referrals:. If you have a referral marketing program, the more existing customers who are aware of it, the better chance you have of it gaining traction. Content marketing is a powerful way of building trust with potential customers as you nurture them through the buying journey.

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When you send out an email communication, post a blog, or engage via social media, you are essentially building trust with your audience. If potential customers receive regular communication from your company, you have already established trust with them. This trust can help increase your chances of potential customers remembering you when they are ready to make their purchases. Once they become customers, a referral rewards program is a nice way to keep them happy, and will encourage them to share their positive brand experiences with their friends and family members.

Referral management

Developing this relationship with potential and existing customers is important, as people trust the opinions of their friends, making it a very powerful marketing channel. Rule of thumb — the more eyes the better. Make sure that you include information about your referral program on all public-facing communications and content at each stage of nurturing your leads and referrals. Make sure that you create a referral button in a key location on your website. Keep in mind that all of the above should link back to the stand-alone referral page.

When distributing all content marketing, use this opportunity to promote your referral program. Ways to promote your program include:. The great thing about referral marketing is that you start your own community without even really trying. Your leads and referrals become your brand ambassadors, and over time will grow into a community. You can also connect with your loyal online fans to promote your referral program and have them spread the word. By identifying key referrers and engaging with them, they will promote not only your referral marketing program, but your products and services, as well as your organization too.

The precision targeting of referral marketing, combined with quality and educational content that is specifically focused for your leads is the perfect combination that will lead to a very successful marketing campaign. Referral marketing targets your brand advocates and by doing so, taps into the most lucrative salespeople for your organization — the trust of friends and family members. Dropbox is a good example of a double-sided referral program that garnered some great results. After Dropbox became dissatisfied with their conventional marketing techniques, despite still doing relatively well, they decided to leverage their existing customers to refer friends via word of mouth.

They launched a double-sided referral program that rewards both the referee and the referral with MB of additional free storage space up to 16GB.